"121 Store is the soul and beating heart of Chiara.
Raised in Crema with a passion for fashion that has flowed since she was little, raised by a fashion mother and entrepreneur in the world of clothing.
I chose to follow my dream as a student, when on Sundays I worked as a sales assistant in a shop in the center, and then, year after year, I got to know its little world.
In 121 Store style and personality meet in a mix of ever-new proposals"